We live in an age of connectivity. It’s easier to reach others, whether across the world or in the next room. The arts are far more accessible, with independent films commanding box offices and musicians inventing their own sounds. People connect with stories in “viral” ways, seeking to expand beyond the stories’ mediums, building on them, theorizing, spinning off their own fan works. With these changes to readership and technology in mind, the publishing industry should innovate as well.
Yet today's publishing world is less friendly to authors than ever. While options for self-publishing are available, they are inaccessible for many writers, whether because the options are all expensive or because the writer's community lacks resources, or for any other reason. Visibility in the self-publishing pool is difficult to obtain. Attention from traditional publishers is scarce. So now, even though the tools to publish a book are everywhere, success is still fleeting.
We know, because we've been there. Shalamar is run by authors who share similar experiences. We use our knowledge of the publishing industry, our understanding of writers' needs, and our influence and access around the industry to help writers become authors.
Shalamar’s aim is twofold. We focus on helping new authors find audiences for their works and provide the resources they will need to reach those readers. We also facilitate the connections between readers and authors, helping them connect in more ways than ever before, depending on the readers’ and authors’ preferences. As writers and readers ourselves, we don’t believe stories were meant to remain on the written page.
We break down barriers to entry in publishing.
Shalamar was built by writers. Originally founded in 2013, Shalamar Media LLP took its current form in January 2016 by three friends, each from different walks of life, but with a shared love for stories and an interest in seeing new writers get published. The first few years were spent testing theories and researching markets. Finding that most self-published writers had trouble promoting their works, that traditional publishing houses were reticent to bring on unproven talent due to risk, and that the ebook market was nearing saturation, the Shalamar team produced a viable, scalable, and efficient business plan. Following its first print offering, released in July 2016, Shalamar is debuting its first author and expanding its slate of author services in 2017.